The European Union’s General Data Protection Regulation (GDPR) is widely viewed as a massively expensive and burdensome privacy regulation that can be a major headache and pitfall for American firms doing business in Europe. Many firms, including Facebook, have sought ways around the law to avoid having to deal with the burden of compliance.

Well, there is no weaseling out now. Last week, with no fanfare, California Governor Jerry Brown signed into law AB375, the California Consumer Privacy Act of 2018, the California equivalent of GDPR that mirrors the EU law in many ways.

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