Comcast’s NBCUniversal is launching a new streaming service in April called Peacock. With three pricing tiers from free to $10 per month, Comcast wants Peacock “to be an ad delivery system to destroy all others in its path,” writes Ryan Waniata via Digital Trends. From the report: In a shockingly long investor call, NBC revealed its big new strategy for delivering its many intellectual property spoils online, which will be offered in a multi-tiered plan (with both ad-based and ad-free versions) rolling up a content hodge-podge, including NBCUniversal TV classics and films on-demand, a handful of new exclusive shows, and live content, from NBC News to the Tokyo Olympics. Peacock’s ad-based service — which rolls out first to the company’s Xfinity and Flex cable customers from within their cable box — will arrive in at least some form for zero dollars per month. A $5 monthly charge will get you more content (but still carry ads), while a $10 fee will get you ad-free viewing and the whole kit-and-caboodle. But here’s the thing: The execs at Comcast don’t even want you to buy that service. It’s an also-ran. A red herring. NBCUniversal Chairman of Advertising & Partnerships Linda Yaccarino spoke vociferously to the crowd of investors, saying, “Peacock will define the future of advertising. The future of free.” To hook viewers into their ad-loaded trap, NBC execs have leveraged Peacock to offer “the lightest ad load in the industry,” with just 5 minutes of ads per hour. To be fair, that ad-to-content ratio would be quite light these days in TV talk. But, Yaccarino continued, these would be revolutionary new ad innovations for Peacock, including ads that won’t be as repeated over and over. Ads that will look “as good as the content” they accompany (whatever that means). Solo ads where “brands become the hero” and offer a TV show brought to you by a single advertiser. Ads. Ads. And more ads.
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