Thursday Tesla’s web site began selling $250 bottles of Tesla-branded tequila, describing it as a “small-batch premium 100% de agave tequila anejo made from sustainably sourced highland and lowland agaves.” Electrek explores the frenzy that followed: The product sold out in hours after it appears on Tesla’s website and even before Elon Musk could tweet a link to the Tesla Tequila to his close to 40 million followers… Electrek’s own article about the launch of Tesla Tequila was read by over half a million people within a day of posting about it. The product is not even in the hands of consumers just yet, but some people who placed reservations for it are trying to resell them already. Based on some listings on eBay, people are asking between $400 to $1,500 for a bottle of Tesla Tequilla. Some are even selling empty bottles and still asking for up to $1,000…. We don’t even know if the tequila is any good. This is purely selling on the strength of Tesla’s brand.
Read more of this story at Slashdot.