An Austrian privacy advocacy group drew a strongly critical response from Apple on Monday after it said an online tracking tool used in its devices breached European law. From a report: The group, led by campaigner Max Schrems, filed complaints with data protection watchdogs in Germany and Spain alleging that the tracking tool illegally enabled the $2 trillion U.S. tech giant to store users’ data without their consent. Apple directly rebutted the claims filed by Noyb, the digital rights group founded by Schrems, saying they were “factually inaccurate and we look forward to making that clear to privacy regulators should they examine the complaint.” Schrems is a prominent figure in Europe’s digital rights movement that has resisted intrusive data-gathering by Silicon Valley’s tech platforms. He has fought two cases against Facebook, winning landmark judgments that forced the social network to change how it handles user data. Noyb’s complaints were brought against Apple’s use of a tracking code, known as the Identifier for Advertisers (IDFA), that is automatically generated on every iPhone when it is set up.

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