Discovery is the latest media company to jump into the ever more crowded streaming wars. It will launch its streaming service Discovery+ on Jan. 4, 2021. The service will include a $4.99 per month ad-supported tier and a $6.99 per month ad-free tier. From a report: The lower $4.99 tier costs the same as NBCUniversal-owned Peacock’s premium tier with ads. The ad-free $6.99 tier is on par with what Disney+ costs. Both offerings are much less expensive than WarnerMedia’s HBO Max, which costs $14.99 a month, and Netflix, which raised its standard plan to $13.99 a month in Oct. Discovery is also partnering with Verizon, which will give 55 million customers up to 12 months of the ad-free Discovery+ plan for free, depending on their wireless plan with the carrier.

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